Jerusalem | The Cabinet unanimously approved a proposal to add NIS 545 million to Israeli public relations worldwide for 2025. The additional budget was agreed upon as part of an agreement stipulating that Foreign Minister Gideon Sa’ar would be responsible for international information.
In this context, Minister Sa’ar tasked Foreign Ministry Director General Eden Bar-Tal with carrying out staff work to formulate an orderly strategy and action plan. The program will include, among other things:
- research activities
- public relations companies
- social networks
- campaign management
- conferences and events
- bringing delegations of opinion leaders to Israel
- activity on campuses around the world
- political-legal activity

The Cabinet unanimously approved a proposal to add NIS 545 million to Israeli public relations worldwide for 2025. The additional budget was agreed upon as part of an agreement stipulated that Foreign Minister Gideon Sa’ar would be responsible for international information.
In this context, Minister Sa’ar tasked Foreign Ministry Director General Eden Bar-Tal with carrying out staff work to formulate an orderly strategy and action plan. The program will include, among other things:
- research activities
- public relations companies
- social networks
- campaign management
- conferences and events
- bringing delegations of opinion leaders to Israel
- activity on campuses around the world
- political-legal activity
545 million NIS for Israeli Advocacy: Maariv | YNet
Categories: Israel








