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Karolina Matyas | Warsaw, Poland

Ambassador of Helping Hand Global Forum

Worldwide Art Ambassador and Promoter

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Karolina Matyas is the Worldwide Art Ambassador and Promoter of the Helping Hand Global Forum.

• Karolina Matyas is a versatile and accomplished individual with a rich and diverse background. She is a musician-violist, certified culture manager, marketing and copyright specialist, music producer, literary publisher, and startup inventor. Karolina’s career has spanned various domains, from music management to cultural events and marketing.
• She graduated from The Fryderyk Chopin Academy of Music in Warsaw and holds a degree from the University of Warsaw in Marketing and Management, specializing in Culture Management. Her career in arts management began with the creation of The Legato Artist Management, where she coordinated cultural and commercial events, supporting Polish and foreign artists.
• She has been involved in various international projects and collaborations, including coordinating the musical side of the “Silent Movie Festival” and working with The Polish National Film Archive. Her work in music consultancy included selecting music for feature films, movie trailers, and commercials for global advertising agencies.
• Karolina’s career expanded when she joined Sony Music Entertainment Poland Ltd., where she managed Strategic Marketing and licensing Department teams across multiple countries. She initiated projects like “On the Road,” a series of compilations with music from diverse parts of the world. She also supervised numerous publishing projects and music compilations.
• In 2018, Karolina became the General Manager of The Royality’s Fine Italian Instruments Ltd., responsible for strategic sales projects related to historic violin-making instruments. She worked on marketing activities promoting renowned tools by Antonio Stradivari and others.

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FULL BIO

Karolina Matyas focuses mainly on pro-social work. She actively carries out her mission, distinguishing art above political, racial, or cultural divisions. She patronizes the idea of art therapy by supporting global educational and scientific projects in this field of study and promoting the most outstanding artists. She implements innovative art therapy programs with experts in various domains, including medicine, culture, and business. 

Karolina Matyas graduated from The Fryderyk Chopin Academy of Music in Warsaw, Bialystok branch, in the viola class of Prof. Piotr Reichert at the Faculty of Instrumental and Pedagogy. Performing as a musician on stages all over the world, she was always actively involved in managerial work simultaneously. A graduate of The University of Warsaw at the Faculty of Marketing and Management – in 2008, she completed Postgraduate Management Studies for Artists and Culture Animators, specializing in Culture Management. 

In 2009, Karolina Matyas created The Legato Artist Management. She coordinated cultural and commercial events in classical, jazz, and world music until 2015, actively supporting Polish and foreign artists. At the largest photographic fair in the world, Cannes MIDEM 2010, Legato Artistic Management, as one of the sixteen companies selected by competition, presented its activities at the national stand among such institutions as The Adam Mickiewicz Institute, The Fryderyk Chopin Institute, The National Audiovisual Institute, Polish Radio SA, Polish Music Association, Krakow Festival Office, Wratislavia Cantans Festival, National Forum of Music/ Wroclaw Philharmonic, L.van Beethoven Association, BeArTon, DUX, MUSICON, Subito, BCD Records Bartosz Uryga and Black Coffee Music. 

An essential aspect of Legato’s activity was the long-term cooperation with The Polish National Film Archive, which consisted of coordinating the musical side of the festival „The Silent Movie Festival” in the years 2009-2015, during which screenings of silent films with live music were presented at the Iluzjon Cinema in Warsaw. As part of this events, the artists cooperating with Legato created several dozen unique musical illustrations for such silent cinema classics as for example “Nosferatu” (1922), “Portier from Hotel Atlantic” (1924), “The Hunchback of Notre Dame” (1911), “Fantom” (1922), “The Birth of a Nation” “(1914),” Stupid Was Here “(1915), Charlie Chaplin’s Burlesque (1919-1925) or short forms of Japanese cinema from the beginning of the 20th century. Among the many artists participating in the subsequent editions of this festival, collaborating with Legato, there were Henryk Miśkiewicz, Maria Pomianowska, Atom String Quartet, Marcin Masecki, Resina Karolina Rec, Wojciech Hartman, Jerzy Małek, Sean Noonan and Rafał Rozmus with the Legato Chamber Orchestra. As part of the activities of Legato, Karolina Matyas has completed a number of individual projects in cooperation with The National Center for Culture, The University of Warsaw, The University of Gdańsk, The Institute of A. Mickiewicz, The Dramatic Theater in Warsaw, The Children’s Memorial Health Institute, cultural centers and private companies. 

Between 2013 and 2015, she cooperated with Sirens Music Consultancy as a Licensing Manager and Music Supervisor, where she selected music for feature films, movie trailers, and commercials. Karolina Matyas was also dealing with the musical setting of television and radio stations. As a music consultant, she was responsible for research, legal support for the purchase of licenses, clearing of copyright and related rights to original works, covers, and production music, as well as their investment, valuation, and obtaining rights to the artists’ image. An essential aspect of her career as a music supervisor was the settlement of media budgets for advertising campaigns and social brands such as Visa, T-Mobile, UPC, KFC, HIT, Samsung, Jacobs, Mastercard, Allegro, Play, Toyota, Allianz, Red Bull, NC+, Carlo Rossi, Biedronka, Orange and many others. 

In January 2015, she was a speaker at the international conference of the British Publishing Association, organized by QL City, on the development of the world music market. She cooperated with such global advertising agencies, production houses, and film producers as Publicis, Grey, Saatchi&Saatchi, McCann, Havas, Gpd, DDB, Brasil, Platige Image, Oto Film, Lemon, Opus Film, ATM Group, Kino Świat and a number of studios, publishing houses and music banks from around the world, including Universal Music, Warner Music, Sony Music Entertainment, Audio network, Sony Atv., Schubert Warner Chappell, Jaguarec, Sonic Rec., Jazzboy, Kayax, Polskie Nagrania, Zync Music Group LLC, Paris Music, Upright. 

In 2015, Karolina Matyas took the position of the manager of the Strategic Projects Department at Sony Music Entertainment Poland Ltd., where, until 2018, she managed Strategic Marketing & Licensing Department teams in Poland, the Czech Republic, Slovakia, Hungary, and Serbia. Initiator of a series of compilations with music from the most distant places of the world under the patronage of the famous Polish traveler Martyna Wojciechowska “On the Road.” As a Product Manager, she has also provided publishing projects: “Easy Lounge” (2015), Krzysztof Komeda’s “Film Music” (2017), Andrzej Korzyński “Music from Andrzej Wajda’s films” (2017), Wojciech Kilar “Music of Polish mountains” (2017). , DAAB, Boys from Plac Broni, Seweryn Krajewski and Lady Pank. She supervised the creation of several hundred music compilations for individual clients (Empik, Jeronimo Martins), leading TV stations (TVP, TVN), and radio (RMF FM, RMF Maxx, Eska, Kolor, Chilli Zet, AntyRadio, Meloradio, Vox FM). Co-author of the project “White Record,” which won the competition for a digital startup, carried out in 2018 by Innovatika on behalf of Sony Music Entertainment Poland Ltd. 

In February 2018, she was a guest on Tomasz Raczek’s SZCZEROTOK broadcast on Radio TOK FM, devoted to the role of music in film. 

In 2018, she took the position of General Manager at the international company The Royality’s Fine Italian Instruments Ltd., where she had the opportunity to monitor global artistic projects. For two years, she managed the company’s strategic sales projects and supervised the implementation of creative events directly related to them. She led a series of marketing activities aimed at promoting the brilliant instruments by Antonio Stradivari, Guarneri del Gesù, the Amatic family, and many other representatives of the Italian violin-making art, starting from the late seventeenth century. She coordinated the work related to the publication of the occasional album “POLONIA – The Antonio Stradivari 1685 Violin,” released on the occasion of the ceremonial naming of Antonio Stradivari’s first violin, brought to Poland after World War II on the 100th Anniversary of Regaining Independence of Poland, after the Second World War. 

In her career, she has met remarkable personalities from business and art. In February 2019, she conducted an interview with the concertmaster of the Opera La Scala – Francesco de Angelis, recorded in audio-video form, which took place in the Teatro Alla Scala building in Milan. The conversation concerned the market of historic violin-making instruments of all times and the valuation of their economic value over the centuries. She worked for Royality’s Fine Italian Instruments Ltd. and took part in an international roadshow in Europe and Asia. 

As a violist, Karolina Matyas was associated with the Roma Musical Theater for 12 years, playing solo parts in such musicals as “The Phantom of the Opera” (2008), “Les Miserables” (2010), „Singin’ In The Rain” (2012), “Ale Musicale! ” (2015) and “Pilots” (2017) playing over a thousand shows at The Roma Musical Theater. She has performed on the stages of the most famous philharmonics and theaters around the world: Poland, the UK, China, the USA, France, Italy, Germany, Finland, Mexico and Lithuania. Thanks to international friendships and contacts in various environments: artistic, business, and diplomatic, she was always actively supporting artists, carrying out worldwide cultural exchange and undertakings such as festivals, concerts, exhibitions, film screenings, lectures, training, publishing houses, and fairs. Member of the Association of Audio Video Producers (ZPAV) and the Association of Performers of Musical and Musical Works (SAWP). She performed on one stage or under the direction of such outstanding artists as Heinz Holliger, Jerzy Maksymiuk, Eivind Gullberg Jensen, Vladimir Kiradijev, Carlos Piñana, Leszek Możdżer, Marcin Wasilewski, Maksym Rzemiński, Espen Leite, Krzysztof Herdzin, Jason Lai, Tomasz Bugaj, Jan Stanienda Władysław Kłosiewicz, Vadim Brodski, Grzech Piotrowski, Zbigniew Wodecki, Paweł Gusnar, Aga Zaryan, Marek Bracha, Sinikka Langeland, Wojciech Hartman, Cezary Konrad, Igor Cecocho, Ewa Pobłocka, Håvard Gimse, Jan Stanienda, Theodosii Spasov, Klaudiusz Baran, Ruth Wilhelmine Meyer, Władysław Kłosiewicz, Marek Toporowski, Maria Machowska, Piotr Pławner, Paweł Kotla, Mateusz Smoczyński, Atanas Valkov, Atom String Quartet, Michał Barański, Krzesimir Dębski, Stanisław Drzewiecki, Tadeusz Woźniak, Georgi Petkov, Marcin Zdunik, Jakub Waszczeniak, Zygmunt Kukla, Waldemar Malicki, Marcin Niesiołowski, Karol Radziwonowicz… and many, many others. She has performed with such orchestras as the Polish Radio Orchestra, Sinfonia Viva, Płock Symphony Orchestra, Warsaw Camerata, Lutosławski Youth Orchestra, Chopin Academia Orchestra, and RIAS Symphonie-Orchester Berlin, as well as with numerous chamber music ensembles. 

Participated in a number of television productions of Polish stations TVP, TVN, and Polsat, as well as hundreds of studio recording sessions and festivals: The International Festival of Polish Feature Films in Gdynia, National Festival of Polish Song in Opole, International Music Festival in Sopot, Solidarity of Arts in Gdańsk, The Chain – Witold Lutosławski Festival in Warsaw, International Folklore Meetings named after Ignacy Wachowiak in Lublin and international world music festivals in Finland, France, Germany and Great Britain. 

In the years 2007-2011, she was the initiator of a series of musical events for children at the most prominent Polish Children’s Health Center, for which she often received diplomas from the pupils of this facility. To this day, she considers them the most important awards in her career. Inspired by the art therapy programs of her mother, Marta Kozłowska, she created her own, which she successfully implemented as part of her pedagogical work with children and youth, successively at the primary and high public schools in Warsaw (2007/2008) and The International Primary and Junior High School Meridian in Warsaw (2011/2012). 

The author of over three hundred poems and song lyrics, in which she mainly touches on social and philosophical topics. Accurately comments on reality, human weaknesses, and relationships. A fan of ambiguity and surrealism, she encodes every word deliberately using simple, often crude means, referring to children’s poems and folk wisdom conveyed in nursery rhymes. Other times, it is guided by the accentuation of rhythm, as in the case of writing song lyrics. She willingly uses the symbols and melodics of language, less the form, which in her poems always remains open, distant from the classical composition of poetry. She claims that writing is her passion – a way for the most intimate, creative contact with art. She has two collections of poetry: ”Grace” (2020) in English and „Social Rhymes” (2021) in Polish. 

As a lover of sailing, yachts, and cruise passenger ships, she has visited hundreds of ports and harbors around the world, primarily thanks to her active concert activities. 2003-2006, she sailed many nautical miles playing classical chamber music in a string trio on Carnival Cruise Lines passenger ships. Afterward, out of a passion for the sea, onboard Princess Cruises ships. She sailed around the West and East coasts of North America, reaching such ports as Los Angeles, Miami, Galveston, and New York in the U.S.A. and St. John in Canada, visiting many Central American islands and ports along the way: Virgin Islands – St. John, St. Thomas; Bahamas – Nassau, Grand Cayman, Ocho Rios in Jamaica, Roatan in Honduras or Belize. In 2004, she passed through the Panama Canal. Also, she visited many beautiful ports, islands, and cities of Mexico on both sides of North America: Acapulco, Cabo San Lucas, Mazatlan, Puerto Vallarta, Chichen Itza, Playa del Carmen, Costa Maya, and Cozumel, among others. In 2005, she crossed the Atlantic Ocean aboard the Carnival Triumph, then embarked on a cruise in European waters starting from Southampton in Great Britain through Gibraltar, Barcelona, Mallorca, Sardinia, Sicily and the Amalfi Coast in Italy.  Due to her passion for sailing in 2021, she established the Ladies Yacht Club in Gdansk, which brings together outstanding and entrepreneurial women from around the world, actively involved in social and philanthropic activities. 

She comes from a family with rich artistic traditions. Her mother, Marta Kozłowska (1957-2007) nee Stańko, was awarded many times for her contribution to Polish culture: The Bronze Cross of Merit (1983), awarded by a resolution of the State Council; Decoration of the Minister of Culture and Art for outstanding contribution to Polish Culture (1987); The Honorary Badge for merits for the Lublin region (1987); The Honorary Badge of the Polonia Society (1988) for exceptional commitment to Connecting with the Polish Diaspora Abroad. Marta Kozłowska was a soloist and dancer of the Song and Dance Ensemble “Lublin,” named after Wanda Kaniorowa, with whom she was associated for most of her life; she also conducted organizational work of this institution. She has taken part in numerous international tours and festivals around the world. From 1994-2007, she worked as a special educator at the Children’s Health Center in Warsaw, where she created her own choreo-therapy programs. In 2004-2007, she held the position of Deputy Director of the CZD School Complex and then served as the Director of this school. Karolina Matyas’s grandfather, Hipolit Kozłowski (1908-1991), sat in the authorities of the Polish Carpenters’ Guild, also an artist awarded for outstanding works in his profession.

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